Email has taken over the world. Individuals and people are utilizing email on a daily basis and most prefer it over postal mail. This is for a few obvious reasons such as it’s free and you don’t have to pay postage, it’s much more reliable than the post office and there are several services that allow you to send even the largest files much more quickly. Most servers are able to send emails in less than 5 seconds. Because of the flexibility of email, you can see why people are using it on a daily basis whether it is their personal email or work email.

Marketing promotions are utilizing email as well. You can send newsletters, promotions and a variety of other informational products. So, you may be wondering, how exactly you come up with all these names and email addresses. That’s where the opt-in list comes in.

An opt-in list is essentially a list of emails that you can send your marketing materials to. Now, getting a whole bunch of emails is easy, but you also want to be able to target your marketing to the right group. You wouldn’t want to send cosmetic coupons to a bunch of men and you wouldn’t want to send tool coupons to a bunch of women. A good list will also provide you with a profile of the email address owner so that you can easily target your promotions to your target audience.

There are several ways that you can begin to develop a list that is targeted and give you all the information to ensure that your promotions are as successful as possible.

 

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